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TikTok: From Entertainment to Education.
At the moment, the personal brand TikTok is more associated with entertainment and relaxation for the average user than with studying and working on oneself. To fix this, it is necessary to make a number of changes in marketing, app collaborations, and also add new features that will bring the process of obtaining useful knowledge through apps to the forefront.
The problem is that TikTok mainly distracts the user, which reduces the concentration level. Users, perceiving the platform only as entertainment, use it to quickly get dopamine. However, this is ineffective because it causes only a temporary feeling of pleasure. In the end, some people just sit out their time, although they could use this time for self-development. 
I came up with an interesting solution: "Edu Mode". ”Edu Mode” is the learning mode. To be specific, this is a separate feed with no entertainment content. Its operation can be ensured using a special algorithm. Video content verification will be checked by algorithms for keywords and hashtags (education, study, motivation, ed, and so on). And it's not just about the description, it's also about the words spoken or written in the video itself. This educational content will adapt to the user over time: only those videos that match the taste and specifics of the user's past videos will be recommended (for example, the division into subjects: chemistry, physics, etc. or motivational, admission, and so on). 
Another effective solution are collaborations with bloggers. The platform may provide certain bonuses (for example, monetization or advertising) for bloggers who promote educational content. This will allow future bloggers to choose the generation of educational content, thereby increasing the number of beneficial bloggers. As an example, I cited my favorite bloggers: The Chens, Mahad Khan, Assel Amangeldi.
Moreover, it is possible to implement live broadcasts. Joining the live broadcasts of your favorite bloggers and the opportunity to "study with them" interests users in studying and concentrating, because a whole community gathers live, which is incredibly motivating. The functions that will distinguish the normal live broadcast mode from the educational one are a Pomodoro timer, the ability to interact only during breaks and calm music for concentration.
To make the platform more attractive to creators of educational content, instead of (or together with) "Fire Streak", I suggest creating "Plant Growth". A TikTok "Plant Growth is a feature that allows you to turn the learning process in TikTok into a game, which motivates you to continue learning. This progress (how much your plant has grown, that is, at what level you are) will be displayed to all users, which can give access to additional features (original stickers and emoticons, access to libraries, etc.)
The last and most complex and global idea that came to me was the creation of TikTok University. The creation of the TikTok University, in collaboration with Universities (to attract potential students and interest them) prestigious projects such as TKS, where students can complete tasks and receive a certificate of participation and invaluable experience. Chats for successful students and people to interact with users will be an integral part of this campaign. Specialization in certain areas: content will be offered on interesting topics for users, and creating playlists (folders) will allow you to track progress and explore certain topics gradually.
To sum up, I tried to approach this issue as creatively and realistically as possible. I supported all my ideas with visual representation (therefore, I strongly advise you to look at the attached link to the presentation, where each decision is supported by clarifications and visual pictures). Short list of my ideas:
•	"Edu Mode" is a working solution for changing TikTok into a more educational platform. This mode offers the user only useful content for self-development.
•	Collaboration with bloggers and media personalities will begin to motivate users to teach, because they will inspire viewers to self-development.
•	Live broadcasts = direct interaction between the blogger and the viewer when they study online.

•	Gamification of the learning process shows success and helps to track the learning process of each user.
•	The creation of TikTok University, an even larger scale implementation that will help users learn more effectively and become "advanced students" themselves. Thank you for your attention!